Go beyond appearances Watch the change...
consumption & communication studies
Thema, consumption and communication qualitative studies
As the world is changing at a very high pace, consumption is deeply mutating. New profiles of consumers appear every day, inventing new behaviors and new values. To keep up with these changes, brands need to be reactive and foresee their customers’ evolution.
Since the creation of Thema 25 years ago, we have carried out nearly 3000 studies on different aspects of people's lives, in order to best assist our clients on their projects : General Management, Marketing, Communication, Studies, R&D
Our specificity: research work with a strong social sciences component, qualitative and quantitative, based on specific methods (sociology, psychology, ethnography, semiotics), adapted to each particular case and analysed in reference to the great transformation in values that our society is currently undergoing.